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AI & Enterprise

CJ ENM unveils AI feature film \'Apartment\', says AI is next after CG

CJ ENM unveiled its AI feature film \'Apartment\' at an event in Seoul, combining live-action performances shot on an indoor greenscreen with AI-generated backgrounds and visual effects. The company said AI reduced production costs, with the 1-hour film costing 500 million won, and improved efficiency, including finishing filming in four days. Executives cited limits such as inconsistent backgrounds, resolution gaps and difficulty generating Korean settings, and said they will expand AI pipelines across dramas, films and advertising.

AI & Enterprise

Google to be AI partner for Korean industry, pushes into manufacturing, platforms and entertainment

Google positioned itself as an AI partner for South Korean industry, outlining plans to expand adoption from manufacturers such as Samsung Electronics and Hyundai Motor to platforms and media including Kakao and CJ ENM. At a Seoul event, Google Korea CEO Yoon Koo said it would build an AI ecosystem with leading Korean companies. Google also announced an AI skills brand, plans for an AI campus, and showcased robotics and education initiatives using Gemini models.

Telecommunications & Media

AI reshapes media from production to distribution

Media companies are expanding experiments using AI, with a focus on cutting production costs, developing new genres and improving user experience. Video tools now generate longer 4K content with audio and better character consistency. Broadcasters and studios are testing AI in election coverage, animation and drama, while China pushes commercialisation. In distribution, recommendation algorithms and AI dubbing are becoming core infrastructure. The shift is also raising concerns over copyright, creator protection and review standards.