Telecommunications & Media

Netflix says key to marketing K-content is giving the world something to talk about

Netflix said the core of its marketing for Korean content is the story. Kim Mi-hoo (김미후), a director in Netflix\'s Korea marketing division, said the key is for good stories born in Korea to reach people worldwide and create bigger cultural moments. She introduced a “Conversation-First” strategy aimed at getting the world to talk about K-content. Netflix cited global social channels and said it has more than 1.4 billion social media followers.

AI & Enterprise

ByteDance unveils Seedance 2.5 AI video generation model for up to 30-second clips

ByteDance, the Chinese technology company that operates TikTok, unveiled its new AI video generation model Seedance 2.5 at a conference in Beijing on June 23. The upgraded model can generate videos up to 30 seconds long and allows users to include up to 50 reference files such as images, video and audio, up from 12 in Seedance 2.0. ByteDance plans to launch Seedance 2.5 in China in July.