Shares of enterprise software companies, which had been sliding as AI spread, have recently turned higher. Collaboration software firm Atlassian raised its annual outlook, helping lift sentiment across the software-as-a-service market. Investors are watching whether this shift will weaken the so-called “SaaSpocalypse” narrative that companies will build SaaS products themselves using AI, reducing demand. Some analysts say a rebound is possible after underperformance versus the broader market.

Enterprise software company TmaxSoft said on March 16 it appointed Choi Young-man, former head of sales at Kyndryl Korea, as its new technology chief at executive vice president level to strengthen its global technical support system. Choi has worked for more than 25 years at companies including Accenture, SK C&C, Teradata, Innowireless, LIG System and Kyndryl Korea. TmaxSoft said he will build a tech organisation aligned with its global AI transformation expansion strategy and internalise support capabilities for new AI products under development.