Search results for Sseuk Seven Club
Games & Commerce
SSG.com says 90% of Sseuk Seven Club members order fresh foods
SSG.com said on Tuesday that an analysis of purchases by Sseuk Seven Club members from Feb. 7 to Feb. 19 showed 93% ordered grocery products, including fresh and processed foods. The membership provides a fixed 7 percent rewards rate on grocery shopping. The company said members’ average basket size was about double that of regular members, while repurchase rates were 27 percentage points higher. It plans to launch an OTT TVING bundle on March 5.
Games & Commerce
E-commerce rivals gain ground as Coupang growth slows, key metrics rise
Korean e-commerce rivals are benefiting as Coupang’s growth slows following a personal data leak, with key indicators such as new customer inflows and transaction volumes rising. SSG.com reported a surge in visitors and first orders after launching a new membership and plans to expand its fast-delivery hubs. Kurly and Naver Shopping posted growth tied to partnerships and logistics expansion, while Musinsa saw higher sign-ups and non-fashion sales. Coupang’s voucher program has helped daily active users rebound.
Games & Commerce
E-commerce shifts to tweezers-style memberships with tailored benefits
E-commerce memberships in South Korea are becoming more targeted, tailoring benefits to core customer groups and their shopping habits. Kurly and Shinsegae are moving to specialised programmes, while Naver is promoting a modular membership with partner options. 11st is expanding a free membership with category-based perks. The trend is being supported by stronger data analysis capabilities, enabling more efficient marketing optimisation, an academic said.
