AI & Enterprise
AI watermarks could become surveillance tool, \'Spymark\' warning
Concerns have been raised that invisible watermarks used to verify the origin of AI-generated content could be misused to track users. ArtCraft founder Brandon Thomas argued that hidden marks enabling tracking without consent should be distinguished as “Spymark.” He cited Google’s SynthID and a related watermarking method described in a research paper as technically capable of carrying identifiers. No evidence was presented that Google inserts personal identifiers or tracks users.
