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Industry

Qualcomm secures AI PC retail base at Lotte Hi-Mart Jamsil store

Qualcomm Technologies said on Tuesday it has opened South Korea\'s second \"Snapdragon X Series PC Zone\" at Lotte Hi-Mart\'s Jamsil store. It follows the opening of a similar zone at Yongsan I\'Park Mall last year, expanding consumer touchpoints for on-device AI PCs. The Jamsil zone allows shoppers to compare Snapdragon X Series PCs from six makers including Samsung Electronics and Microsoft.

Industry

Processor core design shifts as 2-nm-based high-performance big-core hybrids surge

Mobile and PC processor core design is shifting away from big.LITTLE architectures that relied on low-power little cores, toward hybrid designs built around high-performance big cores. Samsung Electronics’ Exynos 2600 and Qualcomm’s Snapdragon X2 Elite adopt only mid and high-performance cores. The change is supported by improved power efficiency from 2-nm GAA processes and by heavier workloads such as Android background tasks and on-device AI, pushing demand for more efficient handling of medium workloads.