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Industry

K-beauty stands out at China Beauty Expo, spotlight on OnRitual

Global attention is focusing on OnRitual, Hecto Healthcare’s inner beauty brand, at China Beauty Expo 2026 in Shanghai. Visitors interested in K-beauty continued to stream to the OnRitual booth from the event’s opening day, listening to staff explanations, browsing products and joining promotions. Some visitors said they wanted to learn about Korean beauty trends and experience styles different from China. OnRitual is unveiling a global portfolio including skincare for the first time.

Industry

OnRitual to unveil \'eat, apply and attach\' K-beauty routine in Shanghai

Hecto Healthcare’s inner beauty brand OnRitual will unveil at China Beauty Expo 2026 in Shanghai an expanded global portfolio that includes a skincare line for the first time. The show runs from May 12 to 14 at Shanghai New International Expo Centre. OnRitual will present its “One-day Ritual” concept combining supplements and skincare, and highlight key products including diet and collagen items, alongside a superfood-based cleanse.