Search results for Seoul Forest Project
Games & Commerce
Musinsa opens Seongsu megastore in push to expand offline
Musinsa has opened its largest offline select shop, Musinsa Megastore Seongsu, in Seoul’s Seongsu-dong as it accelerates its offline expansion. Spanning five floors from basement level 1 to the fourth floor, the store combines fashion and beauty with content and food and beverage. It features about 1,000 brands and strengthened O4O functions that reflect online data in-store. Musinsa aims to broaden its customer base beyond younger shoppers and position Seongsu as a key offline hub.
Games & Commerce
Musinsa launches \'Re: Seoul Forest\' campaign with 24 fashion and F&B brands
Musinsa said on March 25 it will run the \'Re: Seoul Forest\' campaign from April 3 to 12 around Seoul Forest. The campaign combines Musinsa-curated fashion and lifestyle content with the area’s existing food and beverage-focused commercial district. It will operate a check-in event in collaboration with 24 brands, including 12 fashion and lifestyle stores and major local F&B partners, and guide visitors using banners placed across key locations.
Games & Commerce
Musinsa opens first store under Seoul Forest project
Musinsa said on Jan. 12 it is starting the Seoul Forest project with Seongdong district to develop the area around Seoul Forest into a K-fashion specialised street. It opened fashion select shop FR8IGHT as the first store, in a space left vacant for three years since 2023. FR8IGHT will operate as an antenna shop featuring brands including Eastlogue and Uneffected. Musinsa plans to roll out about 20 offline stores by the first half of 2026.