Search results for SSG Landers
Industry
Limited-edition goods and experiential events: Food industry in full swing with baseball marketing
South Korea\'s food industry is ramping up baseball marketing through collaborations with the Korea Baseball Organization (KBO) and professional teams. Companies including Nongshim, Lotte Wellfood and Starbucks Korea are rolling out limited-edition products, team-themed packaging and goods, and holding in-stadium events. The push follows strong pro baseball attendance, with the KBO expecting crowds to rise to about 13 million this year. Some collaborations have already sold out in pre-orders and annual releases.
People & Appointments
Bithumb holds donation challenge with SSG Landers to support women\'s baseball
Bithumb said on March 30 it held an equipment handover ceremony with the SSG Landers to support women’s baseball. The event took place before the start of the home opener on March 28 at Incheon SSG Landers Field. The donation was raised through the fan-participation “Bithumb Donation Challenge” campaign held twice last year. The 40 million won donation funded the purchase of 7,500 baseballs.
Finance
Baseball season returns as South Korean banks heat up \'baseball marketing\'
South Korean banks are stepping up baseball-themed marketing ahead of the 2026 KBO League season, rolling out products that combine deposits, cards and digital content. Shinhanc Bank launched a savings product with rates linked to team performance and expanded discounts on its delivery app. NH Nonghyup Bank offered a high-rate product tied to NC Dinos. Regional lenders promoted team-linked deposits, while Gwangju Bank introduced a KIA Tigers card with ticket and cashback benefits.
