Tesla has faced speculation about a crisis after sales fell from early 2026, with January sales down 23 percent in Europe and 45 percent in China. Investor Ross Gerber called the Tesla brand a negative asset and urged selling its EV business to Rivian. Tesla scrapped the lifetime purchase option for FSD, limiting it to a $99 monthly subscription, and started producing its Cybercab robotaxi in Texas. A separate section highlights a folding bike lock called Switch 105.

Ross Gerber, once a prominent Tesla bull on Wall Street, has sparked controversy by saying Tesla should sell its electric-vehicle business to rival Rivian. He wrote on X that Tesla’s brand value has effectively fallen into negative territory and that changing the company name and selling the EV business could lift sales. Rivian recently posted stronger-than-expected results and a sharp one-day stock jump, while Tesla reported a 46 percent drop in 2025 net profit and faces ongoing debate over its Full Self-Driving software.