Search results for Opensurvey
AI & Enterprise
Opensurvey overhauls enterprise research platform with AI agent
Opensurvey said on Tuesday it has overhauled its consumer intelligence platform Dataspace using an AI agent to support the entire research process. The company said users can carry out planning, survey design, data collection, analysis and report writing through chat with AI. It said its research AI, trained on data accumulated over about 14 years, can help firms without dedicated researchers conduct expert-level studies and reduce repetitive work at companies with teams.
AI & Enterprise
AI search shifts brand strategy to GEO in zero-click era
As AI search spreads rapidly, the core of brand strategy is shifting from advertising to generative engine optimisation (GEO), Aenact CEO Son Seung-wan said. He said search is moving from a search engine to an answer engine, accelerating a “zero-click” trend. He cited rising use of ChatGPT and Gemini in South Korea and said traffic for news media has fallen since the second half of 2025. He said Korea lags in SEO, urged investment in owned media and warned of an “anchor gap”.
Industry
Naver commerce revenue share and user base climb; what is driving the growth?
Naver’s commerce business is extending a steep growth run, with its share of total revenue topping 30 percent for the first time and shopping app users reaching record highs. Multiple factors are seen driving the gains, including a revamped fee structure, expansion of overseas consumer-to-consumer platforms, efforts to strengthen fresh food offerings and the introduction of a shopping AI agent. Brokerages expect strong growth to continue this year.