AI research tech company Opensurvey said on Tuesday it has revamped its consumer intelligence platform Dataspace based on an AI agent. It said the update supports users from survey planning to writing result reports, even without specialist knowledge.

The company said the update allows Dataspace users to carry out planning, survey design, data collection, analysis and report writing by chatting with AI. It said its research AI, trained on data accumulated over about 14 years, enables companies without research staff to conduct expert-level studies, while companies with dedicated teams can reduce repetitive tasks and create an environment where practitioners make decisions by directly reviewing the data.

General-purpose AI can distort figures during data interpretation, but Dataspace blocks numerical errors and hallucinations by having its statistical engine calculate the data first and then having AI derive insights within those results, Opensurvey said.

Opensurvey CEO Hee-young Hwang (황희영) said the barriers to research felt by working-level teams, including specialist staff and budgets, remain high. "Now AI works alongside you like an expert from planning to report writing, lowering that barrier," she said. "Starting with this update, we will also roll out AI synthetic consumer features in stages so that users can quickly simulate consumer responses and refine product strategies."