Industry
K-beauty brand Onlyritual draws attention at China Beauty Expo 2026
At China Beauty Expo 2026 in Shanghai, Hecto Healthcare\'s inner-beauty brand Onlyritual is drawing attention, with visitors showing interest by following its local SNS channels and industry experts seeking meetings. The brand is expanding from ingestible inner-beauty products into skincare, adding items such as mask packs and cleansing foam. Organisers said the booth attracted visitors from China and other regions, reflecting interest in K-beauty.