[DigitalToday reporter Daegeon Seok (석대건)] Hecto Healthcare's inner beauty brand Onlyritual is targeting global markets in Shanghai, China. Onlyritual took part in CBE 2026 (China Beauty Expo 2026) in Shanghai and presented its wellness-focused brand, it said on May 20.

CBE is a global beauty business exhibition marking its 30th edition this year. Each year, more than 500,000 buyers and industry officials from about 120 countries take part. This year, more than 3,200 companies participated and introduced the latest trends in areas including skincare, inner beauty and health and wellness.

At the exhibition, Onlyritual showcased its flagship inner beauty products and unveiled for the first time some of its skincare lineup due to be released next month. Centered on a "One Day Ritual" concept that manages both inner and outer beauty, it ran product trials and on-site events and introduced its direction as a wellness lifestyle brand spanning inner beauty and skincare.

During the exhibition, global buyers and visitors continued to visit Onlyritual's booth. More than 3,500 people took part in on-site events, and the event goods prepared sold out early. Chinese local distributors and global buyers showed strong interest in the K-beauty-based wellness and inner beauty market. Its portfolio combining inner beauty and skincare and its brand scalability were cited as differentiators in cooperation talks, it reported.

A Hecto Healthcare official said, "Through our participation in CBE 2026, we were able to confirm the strong interest in K-beauty brands in the global market." The official added, "We plan to continue expanding distribution partnerships and strengthening brand touchpoints in global markets based on Onlyritual's differentiated brand experiences and product competitiveness."