At China Beauty Expo 2026 (CBE 2026), Hecto Healthcare's inner-beauty brand Onlyritual (OnRitual) is drawing a strong response on the show floor.

As global attention focuses on its portfolio expanding from ingestible inner beauty to skincare applied to the skin, local visitors to the booth showed interest by following its SNS channels. Meeting requests from industry experts also poured in.

CBE 2026 runs from May 12 to 14 local time in Shanghai, China. It is a large beauty industry exhibition that brings together global cosmetics brands, distribution officials, buyers and industry experts. Across the venue, enthusiasm is running high as attendees seek to get ahead of new beauty trends. The Onlyritual booth was crowded with visitors not only from China but also from the Americas, Europe and Asia, underscoring strong interest in K-beauty.

The excitement was also reflected in visitor reactions. Onlyritual recorded a rise of several hundred percent in followers on local SNS platforms including WeChat and Xiaohongshu in a single day at the event. A Chinese woman in her 20s who visited the booth said, "I have a lot of interest in Korean dramas and Korean idols. That naturally made me pay attention to Korean-style 'ways to become prettier.'" She added, "I don't want to miss Korean beauty trends. If I keep track of trends, I think I can reach the beauty I want," expressing expectations.

The response was strong not only from consumers, but also from companies such as distributors active in several countries outside China, which actively requested meetings. A Polish buyer who visited the Onlyritual booth said, "The expansion from ingestible beauty like collagen to applied beauty such as mask packs is groundbreaking." The buyer added, "It is impressive how it helps people keep up habits that let them become more beautiful in everyday life," expressing admiration. Global attention on Onlyritual is meaningful in that local Chinese consumers and international visitors showed real curiosity about its products and brand concept, going beyond simple one-off interest.

Onlyritual's participation in CBE 2026 is focused on expanding the brand on the global stage. It aims to present an integrated beauty solution that people can ingest, apply and manage, by adding basic skincare lines such as mask packs and cleansing foam to its existing inner-beauty lineup centred on collagen, diet and cleanse products. The goal is to directly promote its product competitiveness and brand concept to local Chinese buyers and consumers.

The on-site response, with visitors from multiple countries and rising follows on major Chinese platforms, is seen as a signal of Onlyritual's potential for overseas expansion. Attention is growing over what global steps Onlyritual, which made its presence felt in Shanghai, will take next as a K-beauty brand.