Crypto
LG Electronics builds Arbitrum-based blockchain, targets digital advertising platform
LG Electronics is building a blockchain network for advertising and media use, Fortune reported on June 11. The company is developing the network based on Arbitrum, an Ethereum layer-2 solution, the report said. The network aims to serve as a platform for placing, buying, selling and managing digital advertising. It would record customer interactions with ads and provide a shared advertising inventory database for advertisers and publishers.
