Games & Commerce
Review: Naver shopping AI agent offers thin service despite vast data
A reporter who tested Naver’s Shopping AI Agent 1.0 said the conversational recommendation service struggled to find a desired gaming laptop as conditions were refined. Recommendations repeatedly reverted to earlier picks, drifted to non-gaming models or produced error responses. The agent is in beta and currently limited to digital appliances, living and subscription categories. Naver said it does not prioritise advertising products and plans to expand into beauty and food categories in the first half.