Search results for Neue Klasse
Mobility
BMW pushes entry-level 1 Series electric car launch in 2028 to target young buyers
BMW plans to revive its entry-level hatchback 1 Series as an electric vehicle for launch in 2028, aiming to attract younger consumers with a lower-priced model while maintaining its premium brand image. The next-generation 1 Series is expected to come in electric and hybrid versions and use the Neue Klasse platform while retaining the hatchback shape. It is likely to feature new digital interiors, 800-volt architecture and a single rear motor to support price competitiveness.
Industry
Infineon aims to reshape automotive chip ecosystem with RISC-V
Infineon Technologies is restructuring its automotive microcontroller business around a RISC-V-based MCU lineup, moving away from ARM-based designs. The company said adopting an open standard instruction set will strengthen OEM-led development and reduce supply-chain dependence risks. It unveiled a new AURIX RISC-V roadmap in Seoul, spanning entry-level to high-performance applications, alongside existing AURIX TC, TRAVEO and PSOC portfolios. Executives highlighted modular ISA benefits, safety and security, scalability, virtual prototyping and partnerships to speed customers’ time to market.
Automotive
Mixed view of Tesla as competition intensifies in China\'s EV market
Market sentiment around Tesla is split. The Cybertruck drew strong demand on an 80 million won price strategy, but changes to rules on transferring FSD have added to buyer complaints. In Canada, Tesla moved Model 3 inventory in preparation for China-made imports. An environmental assessment ranked Tesla the most eco-friendly EV brand. Even with Model Y listed as the top-selling global EV model in 2026 Q1, the response remains less upbeat than expected.
