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Telecommunications & Media

Netflix unveils new attention metric for ads, roll-out to 27 countries by year-end

Netflix said on Tuesday it has announced a new advertising strategy centered on viewer attention. It presented the approach at an event in Seoul for about 600 local advertisers. Netflix Korea ad director Lee Choon said ad marketing is shifting from sheer exposure to deeper attention. Netflix said traditional metrics such as reach and gross ratings are insufficient. It cited a 2025 internal survey and Kantar research supporting attention as a stronger indicator.

Telecommunications & Media

Netflix, Culture Ministry and KOCCA share K-content profile in Paris

Netflix said it held a K-content media session in Paris with South Korea\'s Ministry of Culture, Sports and Tourism and the Korea Creative Content Agency as part of the 2026 K-Expo France marking 140 years of France-Korea ties. Participants cited Netflix viewing data and survey findings in France, rising sales for Nongshim in Europe, and shifts in Paris consumers toward Korean beauty and food. KOCCA highlighted record 2024 exports and a push into Europe and North America.

Telecommunications & Media

Telecom operators\' user protection average score 873 points, down 13 points from year earlier

South Korea\'s Broadcasting Media Communications Commission said an assessment of user-protection work at 47 telecommunications operators showed overall performance fell or was flat from a year earlier. The average score for 39 companies, excluding eight pilot-assessment firms, was 873.3 points, down 13.4 points. Grades for large carriers generally declined. The regulator cited shortcomings among value-added operators and said it would withhold or delay penalty-reduction benefits for top-rated firms.