South Korea\'s dairy industry is ramping up competition in ready-to-drink protein beverages by increasing protein content and rolling out derivative products. Namyang Dairy Products launched a renewed Take Fit Monster with 45 grams of protein, while Binggrae raised The Protein to as much as 40 grams. The domestic protein market has expanded rapidly since 2018, with beverages accounting for about 60 percent. Companies are also moving into amino acid-based energy gels as competition intensifies.

Namyang Dairy said it is stepping up shareholder-return policies, including bigger dividends and a special dividend, on the back of a return to profit. The company said it shared management normalisation results, future growth strategy and measures to raise shareholder value at its 62nd annual general meeting in Seoul. It reported 2025 consolidated sales of 914.1 billion won and operating profit of 5.2 billion won.