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Industry

Samsung Electronics and Amazon apply next-generation HDR technology to OTT service first

Samsung Electronics said on Monday it has applied the next-generation video standard HDR10+ Advanced to Amazon-operated Prime Video, marking the first global rollout on an OTT service. The companies have maintained a partnership since Prime Video introduced HDR10+ in 2017, and have now expanded cooperation to the higher specification. HDR10+ Advanced adds Enhanced Overall Brightness and Intelligent Motion Smoothing, dynamically adjusting brightness, colour and motion by scene.

Crypto

Ripple signs five-year sponsorship with University of Kansas; XRP to appear on all team uniforms

Ripple has signed a five-year sponsorship deal with the University of Kansas athletics department and named XRP the official cryptocurrency of Kansas Athletics. The XRP logo will appear on uniforms across all university sports teams, including football and basketball, marking the first time a major NCAA Division I program has partnered with a cryptocurrency company. Ripple also plans education funding for student-athletes and the wider campus community.

AI & Enterprise

AWS to launch forward deployed engineering unit with $1 billion investment

Amazon Web Services will set up a dedicated unit that will be deployed directly at corporate customer sites to help spread agent AI, SiliconANGLE reported on Monday. AWS will invest $1 billion to establish a Forward Deployed Engineering (FDE) division that will dispatch small teams of specialists to support AI agent adoption. The unit will cover agent customization, system integration and employee training, AWS executives said.