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Games & Commerce

Naver secures Inspire Arena naming rights, to rebrand as Naver Arena from December

Naver has signed a naming-rights contract with Inspire Resort and will change the official name of Inspire Arena to Naver Arena at Inspire from December. Naver said the agreement takes effect in December and will run for three years, but it did not disclose the contract value. The partners plan to broaden cooperation from performances to on-site services and technology, including N Pay services and Naver Labs digital-twin-based AR navigation.

Games & Commerce

Naver expands \'Local Growth\' to support AI transformation for local businesses

Naver said on Sunday it will run its \'Local Growth\' campaign in Mokpo and Gwangju to support offline local businesses\' artificial intelligence transformation. The company said it expanded support beyond solution training to bundled services tailored by commercial district, industry and business characteristics. It will offer consulting for restaurants, cafes and offline stores, and link services including Smartplace, N Pay Connect and Naver ads.

Games & Commerce

Naver payments vs Kakao chats: Battle to capture everyday data in AI era

Naver and Kakao are moving to secure everyday data to raise personalisation in artificial intelligence services. Naver is collecting visit, order and payment data through its offline payment terminal and linking it with existing search and booking information. Kakao is focusing on remembering users’ schedules, interests and preferences scattered across KakaoTalk chats through long-term on-device AI memory, and on connecting external transaction functions such as food delivery.