Search results for Musinsa Mega Store Seongsu
Games & Commerce
Musinsa accelerates \'Next Beauty\' push with offline expansion
Musinsa Beauty\'s offline stores helped raise online transaction value for brands that moved in, it said. Average daily online transaction value for about 500 brands that entered a permanent beauty shop at Musinsa Mega Store Seongsu last month rose about 35 percent from before the move-in period. Several brands posted triple-digit growth. Musinsa Beauty plans to open additional offline beauty stores in Seongsu and Hongdae in September and November.
Games & Commerce
Musinsa Beauty expands direct purchasing and fulfilment services to boost offline push
Musinsa Beauty is speeding up its entry into the offline beauty market by expanding direct purchasing and upgrading logistics infrastructure. Musinsa said it will open its first permanent offline beauty store on the second floor of the Musinsa Mega Store Seongsu on April 24. The 483-square-metre space will house about 500 brands. The company is also expanding Musinsa Fulfilment Service to beauty and widening free same-day shipping and seven-day delivery options.
Industry
E-commerce firms bet on beauty as new growth engine
South Korean e-commerce companies are expanding their beauty categories as a new growth engine, leveraging existing memberships and logistics infrastructure. Platforms including Coupang, Kurly and Musinsa are widening their business scope, with early movers bringing in luxury and indie brands and later entrants strengthening foundations through offline touchpoints. Musinsa, Zigzag and Ably are also pushing beauty expansion. Companies are also increasing private-label launches, while competition is expected to intensify.
