Search results for Management Strategy Office
Games & Commerce
Shinsegae Group to overhaul management strategy office, reorganise control tower around Chung Yong-jin
Shinsegae Group said on Tuesday it has begun procedures to reorganise its Management Strategy Office, the group’s control tower, to identify future growth engines. Ahead of a full overhaul, it ended Im Young-rok’s dual role as head of the office and head of Shinsegae Property. The office will operate around Chairman Chung Yong-jin until a new head is appointed. A group official said the reshuffle aims to execute innovation faster and more accurately.
AI & Enterprise
Shinsegae ties up with OpenAI on AI commerce, plans to add shopping agent this year
Shinsegae Group is partnering with ChatGPT developer OpenAI to expand AI commerce across its businesses, starting with E-Mart. The companies signed a memorandum of understanding on April 6, marking the first strategic tie-up between OpenAI and a South Korean retailer in AI commerce. They aim to develop a ChatGPT-based end-to-end AI commerce model for commercialization in 2027. Shinsegae also plans to add an AI shopping agent to the E-Mart app this year.
Industry
HiteJinro expands beyond core soju and beer under Jang In-seop
HiteJinro is expanding its portfolio under new CEO Jang In-seop, moving beyond its core soju and beer business into flavored soju and non-alcohol products. It launched \"Ddujjongku Hyang Aisul\" and applied for a \"Terra Zero\" trademark that includes non-alcohol beer categories. The company also refreshed Jinro and cut its alcohol content to 15.7 degrees. HiteJinro maintains stable sales centered on soju, but it is pursuing broader strategies as the domestic market slows and global ambitions grow.