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Popular channels used for MPP bundling; cable operators lack means to refuse

Rules governing channel transactions premised on cable operators\' dominance do not fit current market conditions, a seminar heard. Some large multi-programme providers use popular channels to push bundled deals, leaving operators unable to drop only unwanted channels, analysts said. A professor argued guidelines banning forced bundling are not working in practice and called for recognising refusal of individual contracts as grounds to end a channel. Lawyers also urged assessing bargaining power case by case.