Search results for Korea Microsoft
AI & Enterprise
Tech Insight: In agentic AX, setting quantitative goals comes before automation
Companies introducing AI agents should set quantitative goals before focusing on automation, Lee Hee-jin (이희진), a Samsung Electronics MX Business Division part leader, said. He cited Samsung’s use of AI agents in marketing for its Galaxy Store app marketplace, where the click-through rate rose 105 percent against a target of 15 percent. He also pointed to limits in large language models, data readiness and organisational culture as reasons firms fail to benefit from AX.
AI & Enterprise
Korea Microsoft to hold Industry Summit on Sept. 30
Korea Microsoft will hold the Microsoft Industry Summit on Sept. 30 at the COEX Grand Ballroom in Seoul to share industry-specific AI transformation strategies and on-the-ground cases. The company will present AI use cases and Frontier Transformation 방향 across finance, retail, manufacturing, healthcare and education. It will also run technology sessions featuring customer cases using Microsoft 365 Copilot, Microsoft Foundry and Azure. Korean firms including SC First Bank, Shinhan units and KB Kookmin Bank will present.
AI & Enterprise
Why people who use AI well also make time to work without AI
Microsoft released its annual 2026 Work Trend Index report on how enterprise users work with AI. It found 19 percent of companies were in a frontier stage where both individuals and organisations were ready, while 50 percent were in transition and 16 percent were stagnating. Frontier users were more likely to define human and AI roles in advance and to reserve time to work without AI. The report also said organisations must redesign processes and build learning systems to turn AI use into performance.
