Games & Commerce
Will Naver\'s Chzzk benefit again from online World Cup streaming?
Naver’s live streaming platform Chzzk faces another test with exclusive online streaming of the FIFA North and Central America World Cup in June. Chzzk has expanded its user base through major sports and esports broadcasts, but still trails rival SOOP in total watch time and monetisation foundation. Negative public sentiment surrounding the Korea Football Association and weaker interest in the national team could also dilute the expected World Cup boost.
