Online shopping mall owners are increasingly stretched as advertising shifts from making creatives and spending budgets to ongoing, data-driven optimisation, the article says. A survey commissioned by the Korea Enterprises Federation found 39.2% of online sellers cited marketing and promotion difficulties as a key business challenge. Cafe24 says it is expanding a managed service in which professional marketers handle end-to-end ad planning, creative production, media operation and performance analysis, using linked sales and ad data.

KT shared entrepreneurship needed in the AI era and insights on AI transformation with future talent, it said. Park Sang-won (박상원), head of KT’s AX business division, delivered a special lecture on June 5 at the FKI Tower Conference Center in Yeouido, Seoul, as part of the Korea Enterprises Federation’s Elite Internship Course. The lecture targeted about 120 university students and included a Q&A session.