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Industry
Women’s fashion platforms Ably, Zigzag and W Concept take different strategies this year
Ably, Zigzag and W Concept are maintaining a competitive structure in South Korea’s women’s fashion platform market, with last year’s performance diverging on profitability. Ably led sales but remained in the red, while Zigzag expanded operating profit and W Concept swung to an operating loss. This year, Ably is prioritising technology upgrades and new business expansion, Zigzag is strengthening delivery and category competitiveness, and W Concept is focusing on brand competitiveness and service upgrades.
Games & Commerce
KakaoStyle posts 5.8 billion won operating profit in 2025, up 164 percent
KakaoStyle, operator of the fashion platform Zigzag, said annual revenue in 2025 rose 10 percent from a year earlier to 219.2 billion won. Operating profit came to 5.8 billion won, keeping the company in the black for a second straight year. Zigzag’s annual transaction volume topped 2 trillion won and the number of buyers rose 15 percent. The company also cited growth in beauty, brand fashion and fast delivery services.
Games & Commerce
Zigzag brand fashion sales value up 14-fold in four years
Kakao Style said on Sunday that the sales value of Zigzag’s brand fashion category rose more than 14-fold over four years. Data showed the category posted an average annual growth rate of 110 percent from 2021 to 2025, rising 1,378 percent since launch. Buyer numbers climbed from 300,000 in 2021, with cumulative buyers exceeding 3 million. The company said the category expanded beyond customers in their 20s to target women aged 30 and above.