KakaoStyle, the operator of the fashion platform Zigzag, said on Tuesday its annual revenue last year rose 10 percent from a year earlier to 219.2 billion won. Operating profit was 5.8 billion won over the period, keeping the company in the black for a second straight year.

Annual transaction volume on its main service, Zigzag, topped 2 trillion won last year. It has maintained 10 consecutive years of growth without a decline since its launch in 2015. The total number of buyers rose 15 percent from a year earlier. The company said its focus on data- and artificial intelligence-based hyper-personalisation technology contributed to the results.

As the platform grew, partner companies also continued to expand. The company said the average transaction volume of the top 300 shopping malls by Zigzag transaction volume posted double-digit growth from a year earlier.

The company said category diversification helped drive performance. Transaction volume in Zigzag’s beauty category rose about 50 percent from a year earlier last year. Brand fashion grew more than 40 percent. Jikjin Delivery, its fast delivery service, achieved about 30 percent growth in transaction volume last year.

Poshtee, a fashion platform for customers in their 40s and 50s, posted a 20 percent rise in transaction volume last year from a year earlier. All services made strong gains, including cumulative membership topping 2.2 million.

KakaoStyle said it plans to pursue aggressive management this year on the back of growth momentum proven over the past 10 years and financial stability secured by two consecutive years in the black. It plans to actively increase market share by maintaining its influence among customers in their teens and 20s while expanding product variety and the shopping experience for female customers in their 30s. It will also upgrade infrastructure to provide an optimised environment for both sellers and buyers using AI technology.

A KakaoStyle official said, "Last year was a time when we posted record-high revenue while also refining our profit structure and laying a solid foundation for a leap forward." The official added, "This year, we will make a new leap by undertaking expansion and investment in new businesses to maximise the essential value of technology and products."