AI & Enterprise
Koreans\' generative AI usage rate at 39%, average daily use 49 minutes
About 38.9% of South Koreans have used generative artificial intelligence such as ChatGPT, a survey showed. The usage rate has risen for three straight years, from 12.3% in 2023 and 24.0% in 2024. Users spent an average of 49.6 minutes a day, with 68% using it for at least 30 minutes daily. Concerns about adverse effects, including misinformation, also increased.
