AI & Enterprise
Nexon wins ICTAI best paper award for study on AI acceptance in games
Nexon won a best paper award at the ICTAI 2026 international AI conference for research analysing about 19.37 million Steam user reviews to examine when in-game AI is accepted. The study found positive reactions when AI acts as a cooperative helper or blends naturally into gameplay, and negative evaluations when AI remains peripheral or is hard to control. Nexon also created a pre-launch diagnostic system to assess AI features.
