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SOOP extends partnership with esports team Gen.G through 2028

SOOP will extend its partnership with global esports team Gen.G through 2028 and broaden cooperation under a strategic deal, it said on Monday. The companies plan to expand esports content and create more opportunities for players and fans to communicate. Players from Gen.G’s South Korea teams across all game titles will conduct exclusive personal live streams on SOOP. Gen.G players will also join existing SOOP content and take part in offline events linked to matches.