Google and Microsoft are moving more aggressively into the AI coding market led by Anthropic and OpenAI, as big tech competes to keep developers tied to its AI models, platforms and cloud services. Analysts say the battle is less about selling tools than about ecosystem control. Market forecasts point to rapid growth. Companies such as MongoDB and Snowflake are using multiple services rather than committing to one provider.

Google’s new AI model Gemini 3.5 Flash is positioned as a practical tool that supports coding, long-form reasoning, multimodal understanding and parallel task handling. The evaluation used five prompts, including building a simulator from a space debris report, designing a travel itinerary, guiding a craft task, creating a 25-minute cleaning plan and running a humorous parallel-reasoning investigation. The test highlighted context retention and switching between task types, while also raising questions about user data access needs.