Mobility
Chery-JLR joint Freelander electric vehicle brand launches in Middle East
Freelander, an electrified brand jointly developed by China’s Chery and Jaguar Land Rover, has launched in the United Arab Emirates as it targets global markets. The companies held a global brand launch event in Abu Dhabi on Sept. 29 and unveiled the Freelander 8 as the first strategic model. Premier Motors will handle sales in Abu Dhabi, while Al Tayer Motors will cover Dubai and the northern emirates.
