Crypto
UBS starts direct bitcoin, ethereum trading for some clients
UBS began offering direct bitcoin and ethereum trading to some private banking clients from January 2026. A blockchain outlet said the move is seen as pushing Swiss banks’ crypto services into a broader adoption phase. Zurich Cantonal Bank and PostFinance launched crypto services in 2024, expanding access for more than 2.5 million Swiss accounts. Swiss banks’ crypto revenue contributions have grown, while surveys show institutional investors plan to increase digital asset exposure amid custody and regulatory concerns.
