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AI & Enterprise
Tech Inside: Secrets of AI search optimisation emerge
Companies that have relied on search-engine optimisation (SEO) for more than 20 years are looking for alternatives as AI such as ChatGPT spreads. Interest is rising in generative engine optimisation and answer engine optimisation. A McKinsey survey in August 2025 found half of respondents actively use AI-based search engines, and the firm forecast $750 billion in spending by 2028 on products and services found via AI search. Reports and experts point to greater emphasis on user content, website structure, context and platform differences.
AI & Enterprise
Owned media era arrives as 60 percent of content cited by AI is company-produced
Owned media such as corporate websites and blogs is becoming more important in the AI era, an analysis said. A Penta Group report cited by Axios found that about 60 percent of content cited by large language models is produced by companies themselves, compared with about 25 percent for traditional media. The report said LLMs prefer journalism-like formats, and companies are shifting toward partnerships for niche expertise.
Games & Commerce
SEO builds traffic foundation for online mall startups
Online mall operators typically turn to advertising first to boost sales, but traffic can dry up when spending stops. Search engine optimisation, or SEO, can bring in customers steadily without ad costs, though technical tasks can be difficult for new founders. Mall platforms are automating product schema, meta tags, reviews and canonical URLs, and are preparing for generative engine optimisation, or GEO, as AI search grows.
