Krafton\'s PUBG Mobile and Kia have opened an offline experience space in Seoul\'s Seongsu area combining the game\'s play elements with Kia\'s electric vehicles. The \'PUBGM x Kia Zone 8\' pop-up runs from May 21 to 24 at two venues, PUBG Seongsu and Kia Unplugged Ground. Visitors move between the sites to complete missions, with attractions including a Blue Zone air dome, an obstacle-course challenge, EV displays, RC car racing and a laser battle zone.

The key issue for the global electric vehicle market in 2026 is expected to be price rather than advanced functions. As battery costs fall and vertical integration and mass production expand, automakers are cutting prices to stay competitive. Chinese manufacturers have led the push, with models priced for mass markets spreading into Europe and emerging markets. Automakers in South Korea, the United States and Europe are also shaping low-cost strategies, while 2026 could become a turning point for the sub-30 million won EV segment.