Search results for DAU
Games & Commerce
Classic IP, 30s-40s spenders and genre design fuel return of idle games
Idle games are resurfacing in South Korea’s mobile market as MMORPG-driven monetisation faces limits, spending power shifts to users in their 30s and 40s, and studios look to cut development costs. Nexon’s Maple Raising returned to the top of Google Play sales despite a major refund. Publishers are leaning on familiar IP such as Stone Age and The War of Genesis. Industry officials say IP draws downloads, but gameplay structure drives retention.
AI & Enterprise
Reddit steps up AI and ad tech push, plans more acquisitions
Reddit is actively pursuing acquisitions of AI and ad tech companies, TechCrunch reported on Feb. 6. Chief financial officer Andrew Vollero said the company will acquire businesses that can use Reddit’s scale to expand its user base. Reddit posted fourth-quarter revenue of $726 million, including $690 million from advertising. Daily active users rose 19 percent year-on-year to 121.4 million. Reddit has recently focused on AI and ad tech deals.
Telecommunications & Media
LG Uplus says daily users up 25% after launch of U+one app
LG Uplus said on Jan. 4 that daily active users of its integrated app U+one have increased by about 25% since the app’s launch. Introduced in October, U+one combines services previously split between a customer service app and a membership app. The company said usage growth was supported by offering multiple services in one place and adding conversational AI. It also said customers are spending about 21% more time in the app.