As more information searches are handled by AI in a so-called zero-click era, companies face a growing need to manage information and build trust, an SK Telecom customer trust panelist said. Kim Nan-do (김난도) said consumers are increasingly delegating choices and judgments to AI, and trust in companies and infrastructure will matter more as AI becomes embedded in daily life. He also stressed responsibility for personal data protection and the need for human accountability in resolving customer complaints.

SK Telecom and other SK Group ICT affiliates ranked No. 1 across all telecom service categories in the Korea Service Quality Index, including mobile, broadband internet, IPTV, international calls and MVNO services. SKT said it led the mobile category in the 2026 survey for a 27th consecutive year, a record it has held since the index began in 2000. SKT also cited service improvements, expanded customer benefits, social-value programs and 강화된 security and fraud-blocking efforts.