SK Telecom said on Tuesday it held its first regular meeting of 2026 with its Customer Trust Committee.

The meeting, held at the Euljiro T Tower, was attended by 12 people including SKT CEO Jae-heon Jung (정재헌), MNO CIC head Myung-jin Han (한명진), head of the Customer Value Innovation Office Hye-yeon Lee (이혜연), and committee chairman Wan-gi Ahn (안완기) and other members.

The committee was launched last May to restore trust among SKT customers who experienced inconvenience following a USIM hacking incident. Since its launch, it has held regular meetings to discuss measures to restore customer trust. Tuesday’s meeting was the 12th.

At the meeting, chairman Wan-gi Ahn (안완기), former head of the Korea Productivity Center, said the committee had supported efforts over about the past 8 months so that consistent and systematic trust-restoration efforts could continue from a mid- to long-term perspective under a customer-first principle. He said this year the committee would strengthen two-way communication linking customers and SKT based on each member’s expertise and serve as an ambassador to actively inform customers about trust-restoration efforts.

SKT will set up 4 subcommittees within the committee by specialist field. They will operate across consumer protection, customer communication, strengthening social responsibility, and consumer and insights. Each will be led by member Jong-won Shin (신종원), former head of the Consumer Dispute Mediation Committee, member Chae-yeon Kim (김채연), a psychology professor at Korea University, member Jung-hye Son (손정혜), a lawyer at Hyemyung Law Firm, and member Nan-do Kim (김난도), an emeritus professor at Seoul National University.

The committee will share customer-centred insights by subcommittee and advise on customer communication methods from the perspective of cognitive psychology. It will also check what is needed to secure social responsibility and effectiveness in trust-restoration activities. It will recommend improvements by activating the subcommittees, including supporting swift and transparent mediation from a customer protection perspective when disputes arise.

SKT and the committee also plan to discuss specific tasks to strengthen execution, including creating opportunities to communicate directly with customers as “one team” in coordination with the Customer Value Innovation Office.

They will also expand the role of the 100-member customer advisory group that has been operated alongside the committee. SKT ran the customer advisory group with customers of various ages and occupations. The group served to hear and convey customers’ voices directly from the market.

This year, the advisory group will participate in earnest across customer-centred management and actively present customer opinions. It plans to take part from the planning stage of trust-restoration activities or products and services through to post-checks.

SKT CEO Jae-heon Jung (정재헌) said this year the company would go beyond restoring trust with customers to further deepen the trust relationship and approach customers with activities focused on enabling them to feel tangible changes. He said SKT would focus all of the company’s capabilities around customers, the essence of its business, to show a “changing SKT.”