Search results for Connected TV
AI & Enterprise
Disney to launch beta AI TV ad creation tool in July, targeting small advertisers
Disney plans to launch a beta version of an AI-based TV ad creation tool in July, Business Insider reported. Adam Smith, Disney Entertainment and ESPN\'s chief product and technology officer, shared the timeline at an internal product meeting, the report said. Disney plans to offer the tool through its self-service ad platform. It targets small advertisers without video assets and supports connected TV ad creation and customization.
Telecommunications & Media
Fox to buy Roku for $22 billion, combining news, sports and streaming
Fox will acquire Roku in a cash-and-stock deal valued at about $22 billion. The boards of both companies have already approved the transaction, TechCrunch reported on Sunday. The acquisition is expected to be completed in the first half of 2027. Fox aims to combine Fox News, its sports channels, its free ad-supported streaming service Tubi and Roku’s connected TV platform, seeking to expand its advertising precision and reduce reliance on traditional broadcasting.
AI & Enterprise
Moloco launches Performance CTV to help measure connected TV app marketing
AI advertising solutions firm Moloco said on May 11 it will launch Moloco Ads for Performance CTV. The company said the product will allow app marketers to run performance advertising that drives app downloads and user engagement in home TV viewing environments, where precise performance measurement has been difficult. It said the offering supports access to household-level CTV inventory, transparent performance reporting via MMP integration, and optimisation on an open platform not reliant on proprietary inventory or audience data.