[DigitalToday reporter Chi-gyu Hwang] AI advertising solutions firm Moloco said on May 11 it will launch 'Moloco Ads for Performance CTV (Moloco Ads for Performance CTV)'.
The company said this will allow app marketers to run performance ads that drive app downloads and user engagement in home TV viewing environments, where precise performance measurement has been difficult.
The company said 'Moloco Performance CTV' supports securing household-level CTV inventory with guaranteed high quality and brand safety through an expanded partner network. It also offers publisher-level transparent performance reporting through integration with advertisers' preferred MMPs. It also supports optimisation based on its independence as an open platform that does not rely on proprietary inventory or audience data, and on its mobile expertise.
Sunil Rayan (수닐 라얀), Moloco's chief business officer and head of Moloco Ads, said connected TV (CTV) is one of the untapped markets not yet fully used by app marketers. "Moloco will bring the precise measurement technology proven in mobile advertising to TV, to reach potential customers more effectively and drive tangible advertising results even in home environments with high viewing attention," he said.
Chi-gyu Hwang
delight@d-today.co.kr