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Games & Commerce

Naver Plus Membership aims for subscription boost backed by World Cup

Naver Plus Membership is seeking a new surge in sign-ups around the 2026 North America World Cup. Naver will exclusively stream all matches online and on mobile via its streaming platform Chijijik, but full HD live broadcasts and complete replays will be limited to Naver Plus Membership or paid Chijijik subscribers. The company is offering coupons and added Naver Pay benefits for new users, while industry figures question whether rights costs can be recouped through subscriptions alone.

Finance

Woori Bank extends main partnership with LCK

Woori Bank said it has extended its main partnership contract with Riot Games for League of Legends Champions Korea, the country’s professional League of Legends league. Executives from both sides attended a signing ceremony in Seoul and agreed to continue the partnership that has run since 2019. The bank cited past initiatives including running a high school League of Legends league and sponsoring South Korea’s national esports team at the 2023 Hangzhou Asian Games. It plans further fan events this year.