South Korea\'s Financial Supervisory Service will revamp procedures for financial investment advertisements to curb false and exaggerated claims as competition intensifies for products such as exchange-traded funds. The overhaul covers ad production, screening and post-management at securities firms. New listings of ETFs and high-risk products posted on firms\' own YouTube channels are expected to be added to the Korea Financial Investment Association\'s review scope. The regulator and the association plan to complete rule revisions by mid-October and implement them in January 2027.

BNK Financial Group has set up financial consumer protection committees under the boards of Busan Bank and Kyongnam Bank and will strengthen the independence and authority of its chief consumer protection officer. The board will directly decide on the appointment and dismissal of the CCO, whose term will be guaranteed at 2 years. The group is also running an internal contest to identify and improve practices and procedures deemed unfavorable to consumers.