NH NongHyup Financial Group will strengthen its group-wide consumer protection framework by holding an early financial consumer protection council meeting to proactively respond to financial authorities’ tougher consumer protection policies and changes to the Financial Supervisory Service’s evaluation system.

NongHyup Financial said on Jan. 21 it held its first 2026 financial consumer protection council meeting on Jan. 19. Consumer protection chief officers (CCOs) from the holding company and all affiliates attended and discussed steps to upgrade the consumer protection system.

The meeting addressed measures to strengthen group governance centered on consumer protection and directions to improve internal controls in line with the Financial Supervisory Service’s consumer protection assessment framework. It focused on turning policy directions from financial authorities into group-wide execution tasks.

Yoon Ki-tae (윤기태), chief financial consumer protection officer (CCO) at NH NongHyup Financial Group, said, "Consumer protection is not a matter of choice, but a matter of survival directly tied to the continued existence of a financial group." He said consumer protection must be embedded throughout the entire process, from product planning to approval, sales and post-sale management. He also called for proactive group-wide responses in line with the Financial Supervisory Service’s roadmap to improve financial consumer protection.

A NongHyup Financial official said, "We held the council meeting early to respond quickly to the financial authorities’ push to strengthen consumer protection policies and to changes in the supervisory system." The official said, "This will serve as an opportunity to raise financial consumer protection governance to the next level."