Woowa Brothers, operator of South Korean delivery app Baedal Minjok, is expanding cooperation with Jangs Food, which runs 60gye Chicken and Stella Tteokbokki. Woowa Brothers said it signed a strategic memorandum of understanding to boost platform synergies and raise franchisee sales. The partnership covers advertising, marketing promotions, exclusive new menu launches and pickup services. The companies also plan data sharing and analysis to improve service quality and provide consulting and marketing support to stores.

South Korea\'s food delivery platforms are stepping up competition to secure users, increasing pressure on profitability. Baemin and Coupang Eats are expanding discount promotions, hiring riders and rolling out new services, while related spending rises. Data show Baemin retains the lead in monthly active users, with Coupang Eats narrowing the gap and Yogiyo shrinking. Companies are also pushing commerce and quick commerce initiatives to diversify revenue and bolster earnings.