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Baemin \'BTS limited-edition drink\' boosts delivery and pickup orders at small cafes

Woowa Brothers, operator of food delivery app Baedal Minjok (Baemin), said average daily pickup orders for a limited-edition drink sold at small cafes rose about 11-fold through a tie-up with \'BTS The City Arirang Seoul\'. For 100 small cafes in Seoul’s Jongno and Jung districts, pickup orders jumped about 1,000 percent and pickup sales rose 430 percent. Baemin also provided ingredients, recipes and marketing support.