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Games & Commerce

iM Financial\'s YouTube web variety tops 8.2 million views, expands outreach to young customers

iM Financial Group is expanding communication with younger generations through web variety shows and social media content featuring well-known idol stars. A web variety show starring Chanyeol of EXO has topped 1.3 million views for a single video, and the series has exceeded 8.2 million views including shorts. Another series featuring Eunkwang of BTOB recorded about 680,000 views for its first episode and 3.3 million views overall. The group has also won awards for its Instagram and YouTube efforts.

Entertainment

Sung Si-kyung draws attention with diet, lookalikes and row over KBS music show title

Singer Sung Si-kyung said he lost weight while preparing to become a cosmetics model, and KBS2’s “The Seasons” returned with his new season amid debate over its subtitle. An ENA drama drew attention for a kiss scene involving actors Ha Ji-won and Nana, while an upcoming MBC drama promoted its release with an in-world announcement format. Fans also focused on celebrity lookalikes and on male solo artists’ comeback schedules.