Search results for Apple Maps
Telecommunications & Media
Tim Cook to step down as Apple CEO, cites Apple Maps as biggest mistake and Apple Watch as proudest achievement
Tim Cook will step down as Apple’s chief executive on Sept. 1. Cook, who took over from Steve Jobs in 2011, led the company for about 15 years and grew Apple’s corporate value from $350 billion to about $4 trillion, while expanding beyond the iPhone into wearables, payments, streaming and augmented reality. He cited the 2012 launch of Apple Maps as his biggest mistake and named the Apple Watch as his proudest achievement.
AI & Enterprise
Apple executives voice confidence in MacBook Neo, cite past flops
Apple executives said the MacBook Neo has received a positive early response a month after its launch, while also citing past failures such as the first MacBook Air released in 2008 and Apple Maps at launch. In an interview with Tom’s Guide, hardware chief John Ternus and marketing head Greg Joswiak discussed product strategy and lessons from missteps. They said Neo’s competitiveness goes beyond value for money and rests on overall product quality.
Telecommunications & Media
Apple to expand App Store ads from March, drawing developer backlash
Apple will significantly expand advertising in App Store search results from March, Engadget reported on Thursday. Apple said 65 percent of App Store downloads are made through search and that additional search ads will give advertisers more opportunities to drive downloads. Ads, previously shown only at the top of search results, are expected to also appear at the bottom. Some developers criticised the policy, Engadget reported.